ABOUT ME
I'm a design and research leader with 25+ years building consumer experiences that drive measurable business results. I've led teams of 70+ across regulated industries and global enterprises — including Siemens, VMware, GM, and CDC. I specialize in designing the consumer-facing front door for complex services, including financial products: the discovery, engagement, and self-service experiences that connect customers to offerings like auto financing, retirement services, and enterprise financial platforms.
ABOUT MY WORK
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Consumer Experiences That Drive Business Results
- CARFAX: Redefined brand and product experience, establishing trust as the market differentiator over competitors
- GM: Overhauled design system enabling launch of 7 connected vehicle apps in 23 languages in one calendar year
- Bosch Power Tools: Led consumer research that shaped B2C eCommerce strategy
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Innovation & Regulated Complexity
- CDC: Designed and developed first responsive federal campaign site under HIPAA and Section 508 compliance
- GM/Siemens: Designed consumer financial touchpoints for GM and Siemens — payments, account management, and service discovery
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AI-Driven Experience Design
- Siemens: AI-powered product discovery achieving 10% conversion lift
- CDC: Designed and developed first responsive campaign site under HIPAA and Section 508 federal accessibility requirements
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PORTFOLIO
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**Made on Notion.
ChaptGPT , Claude, Gemini used to: Provide feedback on content written; Provide shortened copy where I couldn’t stop adding context. 😂
**Want to copy this template? Email me, I’d be happy to share it.
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